Most businesses know they need content — but hiring the wrong person (or the wrong type of person) sets you back further than doing nothing at all. 

We break down the real difference between a social media manager, a strategist, a freelancer, and a full content team — and why knowing what you actually want before jumping on a discovery call changes everything. 

They run through a few industries (beauty, fitness, product-based businesses) and what each one should actually be looking for when it comes to content. If you're in research mode trying to figure out your next move, this one's for you.

A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. 

We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution.
Built for founders, creators, and business owners who want honest conversations, not recycled advice.


Hosted by Matt and Olivia. Audio-only for now. New episodes regularly.

Listen & subscribe
→ Apple Podcasts
→ Spotify

Follow along
→ Instagram:
@Mattortlieb_
@oliviamckerrow
@ortliebmedia