Why do we spend $10,000 on software to solve a problem that only needs a better "verb"?

In this episode, we dive into the "Jobs to be Done" framework and the reality of Digital Scrap.

Just because you can't see the sawdust doesn't mean you aren't wasting the wood. We discuss why most migrations fail, how "zombie systems" erode your margins, and the ultimate Process Debt Truth:

You don’t lose to bad technology; you lose to skipping the boring foundations that make good technology usable.