<p>Hosts Dave Cliche and Jeff Timmins shine a light on the dark side of the latest recruitment trend "unicorn hunting." This trend promotes unhealthy expectations and a culture of perfection that's toxic to both the employer and the employee. They explore how partnering with an agency can be the solution to increasingly unrealistic marketing job descriptions and advocate for reasonable expectations within the industry.</p>

Hosts Dave Cliche and Jeff Timmins shine a light on the dark side of the latest recruitment trend "unicorn hunting." This trend promotes unhealthy expectations and a culture of perfection that's toxic to both the employer and the employee. They explore how partnering with an agency can be the solution to increasingly unrealistic marketing job descriptions and advocate for reasonable expectations within the industry.

Stop Hunting for Marketing Unicorns

Welcome to TMD On the Record, a podcast where we talk about the relationship between brands and customers.

Join us as we take a look at some of the challenges facing brands as they work to understand a more empowered customer…

…and the empowered customers that expect and demand more from the brands they choose to be loyal to.

We’ll examine what’s working and what’s not.

The gap between what the relationship is and what it needs to be.

And what to do about it – now, next and later.

Whether you’re in marketing, communications, sales or operations, this conversation is for you.

And every episode features TMD’s 10th Voice principle, which is a deliberate attempt to challenge, question and empower different perspectives and opinions. We believe this empowerment is fundamental to instilling diversity in thought, a core tenet of TMD's culture.

Business

Marketing

Management

Welcome to TMD On the Record, a podcast where we talk about the relationship between brands and customers. Join us as we take a look at some of the challenges facing brands as they work to understand a more empowered customer… …and the empowered customers that expect and demand more from the brands they choose to be loyal to. We’ll examine what’s working and what’s not. The gap between what the relationship is and what it needs to be. And what to do about it – now, next and later. Whether you’re in marketing, communications, sales or operations, this conversation is for you. And every episode features TMD’s 10th Voice principle, which is a deliberate attempt to challenge, question and empower different perspectives and opinions. We believe this empowerment is fundamental to instilling diversity in thought, a core tenet of TMD's culture.

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Stop Hunting for Marketing Unicorns

Stop Hunting for Marketing Unicorns