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In this episode of the Studio Takeover Podcast, Cat Ford-Coates discusses the challenges faced by photographers in the unregulated creative industry, emphasizing the importance of a strong portfolio and effective marketing strategies. 

She highlights the need for photographers to curate their portfolios to attract their ideal clients and create emotional connections through their work. Cat also stresses the significance of consistency in style and messaging to foster client desire and engagement, ultimately guiding photographers to think like their clients and understand their emotional needs.

You can find Cat on Instagram at @catfordcoates

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