Self StartHER

Stop Ignoring Your Numbers: The Secret to Growing a Profitable Business


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Does bookkeeping make you want to hide under the covers? You’re not alone! 

Today we’re chatting with  Alex Longaker, a former corporate employee turned bookkeeper + mompreneur, about why understanding your numbers is the secret to building a business that actually supports your life (not the other way around).

She shares how burnout led her to entrepreneurship, clears up the biggest money misconceptions, and introduces her DIY Profit & Loss Tracker to make finances way less scary.

If you’ve ever avoided your bookkeeping out of fear or confusion, then this episode is for you! 


Learn more and connect with Alex: 

Visit her website

Follow her on Instagram: @bookkeepingbyalex 


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Self StartHERBy Megan Tobler