
Sign up to save your podcasts
Or
"I'm not going to invest in improving the quality of my show until I know this is something I want to do long-term."
That's a common refrain I hear from my podcasting clients. And I understand the need to control costs, especially for activities seen as experimental and not core to the business.
But it's also terribly short sighted.
There's a minimum level of acceptable quality, and that bar is only getting higher and higher. Listeners have effectively limitless choices, and there are more competitors podcasting than you probably think.
In this short episode, I'll lay out my case for paying attention to your show's quality. On obvious reason? It's your band personified. Can you afford to ignore that?
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
"I'm not going to invest in improving the quality of my show until I know this is something I want to do long-term."
That's a common refrain I hear from my podcasting clients. And I understand the need to control costs, especially for activities seen as experimental and not core to the business.
But it's also terribly short sighted.
There's a minimum level of acceptable quality, and that bar is only getting higher and higher. Listeners have effectively limitless choices, and there are more competitors podcasting than you probably think.
In this short episode, I'll lay out my case for paying attention to your show's quality. On obvious reason? It's your band personified. Can you afford to ignore that?
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.