We've talked before about the necessity of online reviews. Each year their weight carries more importance as part of a digital marketing strategy.

While historically sellers had a majority of the power in a transaction, the ever-expanding role of the internet places more of that power in the hand of a buyer. Essentially, the marketplace has shifted.

Today's buyers are more informed and while perhaps equally opinionated than in the past, definitely more vocal.

Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/six-statistics-you-need-to-know-about-online-reviews

---

Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started

Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free

---

Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.