You start a new Facebook brand page. It's only natural to invite everyone you know to like the page. The problem is, you're actually hurting your page's future growth when you invite people who like you — but don't care about your brand — to like your Facebook brand page.

In this episode: • We dive into the Facebook algorithm • Talk about the difference between "good" and "bad" likes • Cover helpful tips to grow your page with the right audience • The importance of using a brand page for your page (as opposed to a personal account) • And a whole lot more