In this episode of Two Guys and a Question, Alan and Danny confront a critical blind spot in modern deathcare management: treating pricing as a variable guess instead of a foundational strategy. Using real-world case studies, they break down why chasing the low-cost cremation market often leads to financial ruin, and why volume alone will never salvage a flawed business model. This raw conversation challenges conventional industry norms and delivers a disciplined blueprint for building long-term operational sustainability.

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