Frazier follows up on Growth Notes feedback about multitasking, explaining why it feels productive: it provides emotional rewards and a sense of movement, temporarily reduces anxiety when responding immediately, avoids the need to choose what matters most by pretending everything is equally important, reinforces an identity of being constantly needed, and can function as an avoidance strategy that protects from vulnerable work like prospecting. He emphasizes distinguishing urgent from important by asking whether an activity generates revenue or builds relationships and leverage that generate revenue. Important, revenue-related work includes calling clients, following up with leads, creating useful content, asking for introductions, and reactivating relationships, while reactive work includes email, routine questions, notifications, admin requests, and conditions. Reactive work isn’t unimportant, but it shouldn’t be allowed to interrupt everything, and being busy doesn’t mean being productive.