This brief highlights the critical importance of immediate response times in securing new clients. Drawing on research from MIT, it reveals that businesses are twenty-one times more likely to qualify a lead if they respond within five minutes compared to waiting thirty minutes. It illustrates how prospects, when met with voicemail, will simply move down their list and hire the first competitor who answers. To combat the high cost of missed calls, the brief proposes using an automated text message system that engages unanswered callers within sixty seconds, keeping the prospect warm and significantly increasing the chances of a successful conversion