What is up everybody?!?Welcome back to another episode of Coffee & Grit!

I’ve got a returning guest in the studio today my friend Desiree Martinez, fresh off writing her new book Stop Marketing and Start Belonging… and this conversation is a wake-up call for every business owner who feels like they’re doing “all the marketing things” but still not getting the traction they want.

We get into the real stuff:

-Why community still beats content
-Why the old-school “boots on the ground” approach is more powerful than ever
-How we’re entering a new era where it’s not human vs internet…it’s human + AI —
-And the people who learn to blend both are going to win. 

If you’ve been hiding behind your screen… if networking makes you nervous… or if you’re tired of chasing algorithms and want to build something that actually lasts this one’s for you.


Links mentioned in the episode:

• Desiree’s book: Stop Marketing and Start Belonging: https://2dandelionsbookshop.com/search?q=stop%20marketing%20and%20start%20belonging
• Desiree’s community: The Table-
• The Four Conversations by Blair Enns-https://2dandelionsbookshop.com/search?q=the%20four%20conversations
• Desiree’s previous Coffee & Grit episode: https://youtu.be/8QYys1mRaXM?si=eBHOrtqyfQ4Yo8so

Alright… let’s get into it.

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