Business growth strategy, product-market fit, and revenue-driving marketing start with one rule most companies skip: PROVE DEMAND BEFORE YOU SCALE. 

George Arabian, CEO of NVISION, sits down with Rhys Mohun, Founder and Owner of Formentor Labs, to break down how to validate your positioning through real sales conversations, turn objections into messaging that converts, and build a marketing system that earns attention and drives revenue. 

Expect straight talk on narrowing your focus (and why most mid-market teams resist it), building “sticky” strategy that actually gets executed, and using practical experimentation to keep what works and drop what does not. 

The conversation also tackles how AI is changing discovery and why business owners need a clearer plan for diversification, measurement, and decision-making as search behaviour shifts. Drive more revenue with marketing that actually works by selling first, focusing harder, and executing with discipline. 

Connect with Rhys: formentor.ca or linkedin.com/in/rhysmohun

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