There is a right way and a wrong way to test new elements of a Facebook ad campaign. The right way is to duplicate what you have and make adjustments to the new version. The wrong way is to pop the hood and start fiddling with what's currently working. 

If you try to make tweaks to what's working, there's a high chance you're going to throw it out of whack and have to start from scratch. 

This is a great example of why you need to stop messing with your Facebook ads. 

Watch the original video on my YouTube channel. 

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