We have the tendency to mimic what we see others doing on social, blogs, podcasts, and videos. We think, “it must work” because hey, “that person seems successful.” This is a trap though, and can lead us into presenting ourselves in an inauthentic way. Tired Web clichés, sure but also worse than that: Doing actual damage to your brand.

Listen to Episode 191 here or in your preferred pod player.

Published March 15, 2021 by Michael Boezi

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