Most early-stage startups don’t fail because of product.They fail because their go-to-market doesn’t work.In this episode of Messy Growth, I sit down with Kas Szatylowicz — fractional Head of Marketing, GTM advisor, and revenue-focused operator who has built growth engines across AI and cybersecurity startups.She’s been the first marketing hire multiple times, scaled organic traffic from 3.5K to 90K in under a year, and helped bring Fortune 100 companies into inbound funnels — all with lean teams and zero fluff.We talk about: • Why most founders obsess over the wrong metrics • Why traffic and MQLs don’t matter (and what does) • The danger of combining PLG and Enterprise too early • How to build inbound that actually generates pipeline • Why modern marketers need technical literacy • Why clarity is the most underrated leadership skill • The difference between “pretty marketing” and marketing that worksIf you’re building a Seed or Series A startup and trying to turn messy growth into predictable revenue, this conversation will hit.