What separates good sales teams from true market leaders? In this episode, Dana Therrien breaks down the three levers most companies get wrong—visibility, incentives, and coaching—and shows how to transform them into engines of growth. From building a performance intelligence layer that empowers reps, to stripping compensation plans down to what really drives behavior.

We also explore what humane leadership looks like: coaching forward instead of weaponizing tools, mentoring as stewardship rather than content dumps, and building cultures marked by humor, candor, and trust. This conversation is packed with lessons from military leadership and revenue operations, this is a roadmap for leaders ready to elevate their teams with clear data, fair pay, and integrity-first coaching.

Join us weekly as we dig into the real stories behind work culture transformation.

Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.