The Physician Business Podcast

Stop Overthinking and Start Building Your Clinic: Using The Lean Startup


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You can't "committee-approve" your way into a clinic launch. But if you're coming from corporate medicine, that's exactly what your brain wants to do: over-plan, over-perfect, and overthink every detail until nothing ships.

Enter the Lean Startup approach. It started in Silicon Valley, but it works just as well for physicians building a clinic.

In this episode, I break down five core Lean Startup principles (from Eric Ries) and show you how to use them to get your practice out of your head and into the real world. You'll learn why your first version doesn't need to be perfect, how to figure out what patients actually want (and will pay for), and why small experiments beat massive business plans every single time.

References

The 90 Day Clinic Launch Blueprint teaches the financial, marketing, and operational essentials to get your practice up and running in just 90 days. Get on the waitlist here.

Download my free guide 6 Steps to Opening a Clinic here!

Book a free discovery call today


Audio Stamps

[00:50] What Is Lean Startup: Eric Ries's framework adapted for physician entrepreneurs.

[02:00] Management Over Planning: Why experimentation beats rigid business plans.

[05:17] Validated Learning: Testing pricing assumptions with real patient behavior.

[07:37] Build, Measure, Learn: Rapid iteration cycles to improve and grow faster.

[09:38] Metrics That Matter: Patient conversion over social media vanity metrics.

[12:49] Pivot or Persevere: Using data to decide your next strategic move.

[14:00] The Four-Step Process: Hypotheses, MVPs, measurement, and decision-making.

[18:14] Why This Works: Reduces waste, fights perfectionism, focuses on patient value.

[21:10] 90-Day Clinic Launch Blueprint: Amanda's new mini-course for launching without panic or debt.

To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.

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The Physician Business PodcastBy Amanda Sabicer