In this candid conversation, Solspace founder Mitchell Kimbrough talks to Director of Growth, Mel Connolly, about the fundamentals of marketing that often get overlooked when shiny new tactics come along. Drawing on real client stories and her own experience, Mel breaks down how to identify your target audience, craft messages that resonate, and create a consistent content plan, even if you find marketing “boring.”

Whether you’re a business owner juggling a million tasks or a marketing director trying to do more with less, these insights will help you cut through the noise and build a practical, sustainable marketing engine. Listen now to discover how to set up marketing fundamentals that support your business for the long haul.