In this episode, Ben Price sits down with coach, mentor, and guide Ian Price to dissect the hidden psychological barriers that keep even the most successful entrepreneurs from reaching their full potential.

From the "wrong narratives" we inherit in childhood to the sophisticated ways we sabotage our own growth, Ian explores why million-pound business owners still struggle with imposter syndrome and the paralyzing cycle of overthinking or what Ben calls "mental masturbation."

Key Highlights:

• The Early Conditioning: How subtle childhood experiences like a parent’s "top-to-bottom scan" before you left the house manifest as deep-seated "not enoughness" in the boardroom.
• Emotions vs. Data: Why "trusting your gut" is a double-edged sword and how to balance logical rationalism with emotional intelligence.
• The Anatomy of a Decision: Ian live-coaches Ben through a real business dilemma, breaking down the process of triangulation, red-teaming, and pilot testing to remove the fear of "irrevocable" choices.
• The Bias Trap: A deep dive into the cognitive biases that plague leadership:
  • Optimism Bias: Why you might be up-weighting one "good" opinion while ignoring nine warnings.
  • Urgency Bias: The false sense that you must act now or lose out forever.
  • Authority Bias: Overvaluing the opinions of "experts" without testing the market.

Featured Guest: Ian Price

Ian is a high-level coach and mentor based in the Chichester area, leading exclusive peer groups for established entrepreneurs. His philosophy centers on caring, courage, and curiosity, helping leaders move from ruminating in the dark to scaling in the light.

Connect with Ian:

• Website: ianpricenewplace.co.uk
• LinkedIn: Ian Price
• Email: [email protected]

"Lose, but don't lose the lesson." — Ian Price