You hired a podcast editor. Maybe even a full production team. Your show sounds amazing. The visuals are slick. Everything looks right... except for one thing:

Nobody’s listening.
Nobody’s buying.
And your ROI is trash.

In this episode of It’s Not Just Talking, I break down the #1 trap that kills branded podcasts, pouring money into production with no strategy to back it up. Because great editing doesn’t grow your business. A smart, aligned podcast strategy does.

We’ll cover:

The real reason most branded shows flop

Why hiring a podcast editor might be a waste of money

What to actually invest in if you want a podcast that gets clients

This is for any business owner tired of throwing money at a show that’s not delivering. You don’t need “better production.” You need a plan that ties directly into your offer.

Chapters - 
00:00 – The Production Trap

03:39 – Pretty Podcasts Don’t Pay

07:06 – What Strategy Actually Looks Like

08:33 – Pick a North Star: Sales or Ego?

14:25 – Netflix, Spotify & The Future of Podcasts

===

📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/

📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/ 

📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/ 

🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.