Most authors don’t realize they’re paying twice for their own book. Alyssa Nolte sits down with Michele DeFilippo to rethink what real self-publishing should look like and why so many authors fall into costly traps without even knowing it.

Michele has been in publishing for more than 50 years, and she breaks down the truth behind hybrid models, print-on-demand myths, and why “just write a good book” is not a marketing strategy. If you’re dreaming about writing a book, building your brand, or using a book to grow your business, this episode shows you how to avoid the expensive mistakes that sink most first-time authors.

Why listen: This conversation gives a simple, honest look at how publishing really works. Alyssa and Michele explain how to protect your rights, keep control, and publish a book that actually helps your business, not hurts it.

Key Takeaways:

» Real self-publishing means you keep control and the revenue. Many “hybrid” deals do not.

» A book will not sell itself. You need a clear audience and a message that solves a real problem.

» A pro-level cover, edit, and interior design are not optional if you want readers to trust you.

Mentioned in this episode:

1106Design.com

KDP.com

IngramSpark.com

“Publish Like the Pros” (Michele’s free book)