Usefulness Content Freshness The best way to change someone’s mind is to stop persuading them and remove the barriers that have stopped them so far.

The Difference Between Persuasion and Changing Minds is How You Deal with ObstaclesThe main message from “The Catalyst” is that persuasion isn’t as effective as changing minds.

Persuasion is a pushing exercise while changing someone’s mind is more of a pulling exercise.

When you change someone’s mind, the shift is practically permanent.

Reading “The Catalyst” brings home the point that the way to change someone’s mind isn’t to throw facts at them and then roll your eyes. | To read full story, visit https://startuparound.com/read/1583695809.3901422/Stop-Persuading-and-Start-Changing-Minds:-Read-The-Catalyst?ref=audio_experience