What if the most powerful revenue strategy isn't your CRM, your cold outreach, or your pipeline velocity — it's the relationships you already have, but keep treating like transactions?

This week we sit down with Sam Yarborough, former Chief Growth Officer, GTM and partnerships leader in the Salesforce ecosystem, co-founder of Arcadia, and co-host of Friends with Benefits. 

Also: Blakely's family hit 14 knee surgeries. The dogs are home from training. And we have a new word for the vocabulary. You're welcome.

Key Takeaways:

• Why "pitch slapping" is killing your relationships

• The case for keeping your community small on purpose

• How to follow up when there's nothing on the table

• Why 10,000 LinkedIn connections don't equal 10,000 relationships

• The how and what questions that make any conversation better

Please consider sharing this episode & subscribing to the show for more unfiltered conversations about leadership, growth, and the messy human side of business.

Follow Sam:

• Sam on LinkedIn: https://www.linkedin.com/in/samyarborough/

• Arcadia Leadership Experience: https://www.arcadialeadershipexperience.com/

• Arcadia Online Community: https://www.bearcadia.com/

• Friends with Benefits Podcast: https://open.spotify.com/show/6Ez9GY0l2Ksfedhb2s0px0

Links & Mentions:

• PartnerStack — Title sponsor of Arcadia: https://www.partnerstack.com/

• Bozeman Nights — Monthly speaker series: https://www.bozemannights.com/

• Made in Good Company — Sam's craft + connection event: https://www.madeingoodcompany.com/

• LMNT Electrolytes: https://drinklmnt.com/

• Episode 16 with Nicole Christensen (referenced in #PIP4PUP and Protect Your People): https://youtu.be/mu9g-CewQSE?si=a93hWdxsHd__h_yc

• Detroit Pistons scoreboard buzzer stuck for 12+ minutes: https://www.youtube.com/watch?v=36qxxNaj88A

• Same game — the manual air horn solution: https://youtube.com/shorts/4ifrCc1KLvk?si=CgKJSHZLWu9Ei6qw 

Submit Your Sticky Situations & Workplace Dilemmas:

• Write a note: https://notall.biz

• Leave a voice memo: https://notall.biz/home#situations

• Send an email: [email protected]

Thank You to Our Sponsors:

• The Trade Agent — AI-Powered Bidding & Invoicing for GCs and Subs

• https://www.thetradeagent.com/

Keep exploring the stories that power Not All Business. Every episode opens the door to fresh insights on what it really means to be a Female Executive or Female CEO, navigating the highs, lows, and unexpected turns of leadership. From real-world workplace dilemmas to candid conversations about breaking barriers, this podcast gives you the tools, inspiration, and perspective to thrive in your own career. So don’t stop here, dive into more episodes, learn from other women in business, and stay connected to the conversations shaping the future of work. Your next breakthrough might be just one episode away. Subscribe for more unfiltered conversations about the messy reality of leadership, professional growth strategies, and the real talk about work with new episodes every week.

#Female CEOs, #Female CEO Podcast, #Female Executive, #Female Executive Podcast, #Women in Business, #Real Talk about Work, #Workplace Dilemmas, #Heather Cooper, #Blakely Graham, #Sticky Situations, #Relationships, #GTM, #Networking, #Sales, #Sam Yarborough