The year 2025 has been a transformative one for Sovereign. In this special internal roundtable episode, host Brandon Karpeles is joined by the Sovereign "brain trust": Jeff Newman (Chief Revenue Officer) and John Balkam (Chief Marketing Officer).

Together, they reflect on the pivot from a content-focused startup to a full-service Bitcoin business consultancy, and map out the vision for 2026. They break down:

• The Pivot: How Sovereign restructured in 2025 to focus on direct sales and solving real business problems
• Why "Crypto" is a Hard No: The importance of being Bitcoin-only and "firing" customers who want to play with altcoins
• The "Digital Transformation" Analogy: Why adopting Bitcoin today is exactly like adopting the internet in 2000—adapt or die
• The Employee Benefit: How paying employees in Bitcoin (or educating them on it) creates loyalty and protects their purchasing power
• Self-Custody for Businesses: Why you can't rely on banks (remember SVB?) and the practical benefits of instant, 24/7 settlement
• The 2026 Roadmap: Expanding beyond the echo chamber to general industry conferences and helping normal businesses discover Bitcoin
• Outsourced Orange Pilling: How Sovereign acts as the professional Bitcoin consultant for your skeptical family or business partners

This episode is a look under the hood of a Bitcoin company and a call to action for every business owner: The time to get off zero is now.

Connect with the Sovereign TeamWebsite: https://sovreign.ioJeff Newman on X: @btyncJohn Balkam on X: @johnbalkam

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Want Free Bitcoin Resources?Go here: Sovreign.io/resources

Interested in a free 30-minute consultation to discuss Bitcoin in your business?Go here: Sovreign.io/contact

Connect with Brandon:LinkedIn: https://www.linkedin.com/in/brandon-karpeles-b122b45/Nostr: @plebiAnon

Connect with SovreignLinkedIn: https://www.linkedin.com/company/officialsovreignX: @sovreignX