Why is aiming for 10x growth actually easier than aiming for 2x? Philipp Wehn, founder of an AI company for heavy industries, explains how raising $15 million shifted his mindset from survival to dominance. In this interview, he reveals why you need to stop doing 80% of your tasks to achieve exponential results. Philipp breaks down his unique business model—combining a high-touch service agency with a scalable AI software platform—and why he charges enterprise clients based on value created ($1M+) rather than seat licenses. He also shares his "athlete mindset" for leadership, why he forces his team to take time off to recharge, and the critical difference between "playing not to lose" and "playing to win." Check out the company: https://nexxa.ai

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Inquiries: [email protected]

🕒 CHAPTERS

00:00 - Why 10x Growth is Easier Than 2x

01:29 - How to Audit Your Calendar for "Noise"

02:40 - Charging for Value ($1M+) vs. Software Licenses

06:00 - The Hermes Strategy: Why Premium Pricing Wins

07:13 - The "Athlete Mindset": Discipline & Recovery

10:04 - Building Culture Remotely (VR Nights & Off-Seasons)

12:15 - Running Your Startup in "Seasons" (The NFL Model)

14:26 - The Netflix "Keeper Test" for Employees

16:15 - Why We Raised $15M (Speed vs. Bootstrapping)

18:30 - The "LLM Wrapper" Debate: Why Engineering Matters

21:40 - Business Model Innovation as a Moat

27:53 - The #1 Lesson: Stop Playing Not to Lose

📈 WORK WITH ME

▶ Startup Fundraising: https://welivetobuild.com/ai-startup-fundraising

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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