In this episode of Laugh, Lend & Eat, Fobby sits down with Fatima Khan — one of LinkedIn’s top emerging creators — to break down what it really takes to build a personal brand on LinkedIn. Forget posting for the sake of posting; Fatima shares her strategic approach to branding that attracts opportunities instead of chasing them.

From her journey as a job seeker in a new country to becoming a recognized marketing voice, Fatima reveals how intentional content, personal storytelling, and audience-focused strategy can change the trajectory of your career or business.

🔑 Key Takeaways

Brand over random posting – Posting content without a clear purpose is like shouting into the void. Every post should connect to a bigger “why.”

The 3-step process – 1) Know your why, 2) Identify your who (audience), 3) Craft your how (style and format that builds connection).

Signals matter – Every post sends a signal to your audience. Be intentional so you’re sending the right ones.

LinkedIn is still untapped – Despite growing competition, organic reach is alive and well. The best time to start building is now.

Content can be simple – Behind-the-scenes moments, work routines, and real-life experiences are powerful brand-builders when shared authentically.

Opportunities find you – A strong personal brand can bring job offers, clients, and collaborations directly to your inbox.

💬 Memorable Quotes

“If you plan on getting another job in three to five years, it’s too late to start then — start today.”

“Every post sends a signal to your audience. Make sure it’s the signal you actually want to send.”

“I wasn’t looking for clients or a business — I just wanted a safety net. But the brand I built brought opportunities I didn’t even imagine.”

📣 Call to Action

If you’ve been posting on LinkedIn without a plan, it’s time to stop and rethink your approach. Listen to the full conversation with Fatima Khan and start building a brand that works for you long after you hit “post.”