Contractors Secret Weapon Podcast

Stop Prejudging Your Customers in the Sales Process with Dave Negri 239

12.08.2017 - By Dave Negri & Pete MitchellPlay

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Stop pre-judging your customer in the sales process Listen we've all done it and some of us more than others. We do not know what our clients can afford or not afford, want or don’t want or how they will react because someone else didn’t do that before, so don't put that roadblock on your path to success so stop prejudging, Do you think you can predict the client's reaction with hundred percent accuracy let me tell you a story I love this story Zig Ziglar one of my heroes Stories that were just awesome, but you know he started out selling expensive pots and pans and one day he had to go up to this house where he had an appointment When he entered the house, it was a real tiny house had five or six kids and they didn't look like they could afford anything. Zig prejudged the whole situation  He starts going through his presentation and he talks himself out of the sale. He is telling himself that these people are poor, living all cramped up In this little house he's going these people will never, never be able to afford this pots and pans set. So, just in the middle of the presentation he packs up and he walks out the door then say we're just packs up and walks out the door and the guy goes chasing Zig out the door and says to Zig where are you going with my cook ware set. Talk about pre-judging. So, from that day on he never pre-judged anyone Lear form the master NEVER prejudge any one on what their ability to purchase their ability to figure out what they wanted he would just present the facts give it to them and let them make their own decisions So today when you go out to do a presentation be you best, do the best presentation of the facts and let them make the decision. Because if you make the decision in your head for them you have automatically lost the sale. STOP IT. There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.  4 Hot Marketing Strategies That Can Flood Your Business with Customers  If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at [email protected]   and she will send you our guest sheet.     Our sponsors  Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money    How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb    Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/ 

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