What happens when an industry built on “sustainability talk” is forced to confront the reality of its own impacts? In this hard‑hitting conversation, Professor Harold Goodwin — one of the world’s most influential voices in responsible tourism — joins Ged Brown to dismantle the myths, expose the contradictions, and challenge the complacency that still dominates global tourism.

Together they explore:

• Why responsible tourism is still misunderstood — and too often misused
• The tragedy‑of‑the‑commons problem at the heart of modern travel
• How Airbnb reshaped destination control
• Why climate change is already rewriting seasonality
• The uncomfortable truth about “business as usual”
• What destinations must do now if they want to use tourism rather than be used by it
• Why transparency, evidence, and action matter more than ever

Harold also shares insights on the upcoming Tourism Seasonality Summit in Rimini, where ICRT global joins as the official Impact & Responsibility Partner.

This is not a gentle conversation — it’s a necessary one.

If you care about the future of tourism, you’ll want to hear every minute.