In this episode of Can I Borrow Your Car?, Mike dives into a hard truth many professional advisors avoid:

You are in sales whether you admit it or not.

Too many professionals hide from the sales process while expecting referrals, introductions, and new clients to magically appear. But successful firms understand that real growth comes from embracing sales as a disciplined, strategic process.

Mike breaks down:

1. Why professionals must embrace sales to truly help clients succeed
2. The danger of becoming a “relationship assassin” or “referral assassin”
3. Why high-value business development requires multiple touchpoints and strategic sequencing
4. How to demonstrate immediate and ongoing ROI for clients
5. A powerful leadership question every business owner should ask:
6. “Would I build this business again?”

If you're a financial advisor, consultant, or professional service firm leader who wants better referrals, better clients, and a stronger business model — this conversation is for you.

Because in real business:

Be real.

Be human.

Be authentic.

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