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In this episode of Marketing for Tradies, Shannon digs into the real reason tradies keep getting blindsided by unpredictable workflow, and why the cause isn’t what most people think.

This episode covers:  

◼️ The real driver behind the feast‑or‑famine cycle 

◼️ The unseen downside of relying on referrals 

◼️ The shift that changes how you attract work

Timestamps

00:00:00 - Introduction

00:01:13 - Understanding the Inconsistency in Trade Businesses
00:02:16 - The Trap of Relying on Word of Mouth
00:03:50 - Visualizing Revenue Inconsistency
00:04:22 - The Myth of Good Referrals
00:05:04 - Case Study: Transforming a Landscaping Business
00:05:58 - Taking Control of Your Lead Flow

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