What if “repurposing” is the reason your podcast isn’t growing? Deirdre Tshien - Co-Founder & CEO of Capsho—joins me to break down why copy-pasting the same post everywhere flops, and what to do instead so busy moms actually see traction without burning out.

In this episode:

1. Why blind repurposing kills reach—and the smarter, platform-specific alternative
2. The 1–2 platform rule (and how to pick yours)
3. Titles, descriptions, and promos that move listeners, not just fill feeds
4. Using AI the right way to save hours each week
5. Promotion vs. publishing: what actually grows a show
6. Reading analytics so you don’t pivot in the wrong direction

Guest: Deirdre Tshien, Co-Founder & CEO, Capsho

Try Capsho: https://www.capsho.com/ - use code Francheska at sign-up.