The real decision isn't made in the chair, it happens after the patient leaves.

In this episode, Dr. Bryan Laskin breaks down one of the most overlooked growth levers in dentistry: the post-visit window. While most practices focus on chair time and production, the real decision-making happens later at home, where clarity fades, doubt grows, and treatment acceptance is won or lost.

Dr. Laskin explores the three forces working against every case after a patient leaves and why failing to manage them leads to lost revenue, inconsistent performance, and lower value.