In this conversation, we share essential tips for improving sales language and communication strategies. He emphasizes the importance of avoiding emotionally charged words like 'cheap' and 'expensive', suggesting alternatives that enhance the perceived value of products. We also discuss the significance of controlling the frame of conversation to establish authority and credibility during sales calls. He concludes with the importance of practice to ensure effective communication in real sales situations.

Takeaways:

Stop using words like cheap in your sales process.

Words like cheap devalue your product and you.

Use phrases like less expensive or more cost effective.

Replace expensive with high quality or investment.

Control the frame of your conversation.

Slow your rate of speech down during sales calls.

Most clients I work with choose option X.

Practice, practice, practice in sales.

Sharpen the saw, as Covey says.

Get on the field and help that customer.

Keywords:

sales language, emotional words, sales tips, closing deals, sales authority, communication skills, sales strategies, buyer perception, objection handling, practice in sales