In this episode, Michelle sits down with Mark Ormiston, a seasoned business owner with decades of experience building, evolving, and reinventing companies through every kind of market shift. Mark shares how he went from early computer studies and call center technology to running multiple businesses, and why staying agile has been the key to long-term growth.

We talk about his approach to all of his businesses: listening closely to customers, tracking the numbers, and knowing when it’s time to pivot before the market forces your hand. Mark also explains why he believes businesses should focus on selling the future rather than just the features, and how that mindset can transform the way you market, sell, and grow.

If you’re a small business owner, entrepreneur, or freelancer trying to stay ahead of change, this conversation is packed with practical advice on adapting, marketing smarter, and building a business that works for you—not the other way around.

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About Mark: Four decades. One thousand businesses worked with. One relentless focus on growth. I'm a digital marketing strategist and entrepreneur operating through Moxie — delivering clear, professional engagements across Financial Services, FMCG, Beauty, and beyond.

See more about Mark on his website: https://www.markormiston.co.uk