In this episode of the Mortgage Marketing Podcast, host Ash Borland discusses the concept of quality in regards to marketing and how it can be misleading. Often, mortgage firms and brokers will claim to offer the best quality service or have a certain number of years of experience. However, these claims are not true quality, but rather statements that do not provide proof or value to potential clients.I suggests that instead of selling quality, brokers should sell the benefits that have true ...