In this episode, Nicola discusses why businesses need to stop selling and start providing value. She goes into more detail on the difference between a PUSH marketing strategy and a PULL strategy, and different ways you can provide value to your customers.

Queen Bee. Whip Cracker. Data Nerd. Digital Marketing Maestro. Undiscovered Rap Superstar. Nicola’s working life has been long and varied and somehow it has all accumulated to bring her to where she is today – Digital Marketing Specialist at Outspoken Entourage. She looks after digital marketing, copywriting and social media marketing. She’s ridiculously passionate about digital marketing and the results you can get through developing a strategic plan and rolling that out across all digital platforms. Nic’s all about the numbers, data and stats - why bother doing something if you can’t see actual results? She loves helping businesses nail their digital marketing and seeing the success that follows.