We have all done it-- we want to try to sell our product/service to everyone! We know that it is a pefect fit for all mankind (insert sarcasm here).

In this episode we are going to discuss finding your ideal customer/client. Why are we trying to market to the masses when we really want to connect with our customers. We want to become the "must have" for them, and that means being hyperfocused on identifying the correct customer. We need to figure our our ideal customer profile, and then move outward from there.

We want to stop trying to sell those teapots to bears.

For more information, you can connect with Dr. Cindy Briggs on her website www.cindybriggsphd.com or via Instagram @cindybriggsphd.