Making a Scene Presents - Stop Sending Your Fans Back to YouTube: How Indie Artists Can Embed Token-Gated Video Inside Their Own Website

For years, indie artist websites were treated like digital flyers. You had a homepage, a bio, some tour dates, a few press photos, a store link, and maybe a YouTube video dropped into the middle of the page. That was fine when the website’s only job was to prove you existed. But that is not enough anymore.

Today, an indie artist’s website should be built like a self-contained ecosystem. It should not be a dead end. It should be the place where fans listen, watch, join, buy, collect, comment, support, and come back. The artist’s website should feel less like a brochure and more like the artist’s own private venue, merch table, fan club, video room, record store, email hub, and community space all living under one roof.

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