StrategyCast

Stop Slapping AI Tools on Bad Strategy (Here’s What to Do Instead), feat. Steve Chitwood


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Why do top marketing teams still struggle with game-changing personalization and AI, even with all the right tools? In this episode of StrategyCast, we're exposing the powerful architectural shifts that make Martech strategies truly deliver. Give your brand the edge it deserves!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

  • 05:35 Gap in enterprise marketing tools
  • 07:47 Marketing challenges and optimization
  • 09:29 Discussing marketing engagement tools
  • 12:50 Understanding the ambition gap
  • 16:37 Understanding the maq framework
  • 20:27 Data processing and governance practices
  • 22:50 AI governance and responsibility


==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast


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StrategyCastBy Lori Jones from Avocet Communications

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