Strategy Archive (2024–2026)

Stop Sounding Like ChatGPT's Boring Twin Brother


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You use ChatGPT to write LinkedIn posts, and the ideas are solid. But the writing sounds stiff—full of words like "Delve," "Landscape," and "Transformative." Your competitors use the same tool, but sound natural and effortless. You're not missing a better AI; you're missing the Hidden Setting that 90% of users ignore. That setting is Custom Instructions. Most people leave it blank, which tells the AI to be "generic and helpful." You need to fill it with three specific protocols: (1) Negative Constraints (ban the boring words), (2) Voice Fingerprint (show the AI your best writing samples), and (3) Burstiness (vary your sentence length). Learn the exact setup that takes you from sounding like a press release to sounding like a thought leader.

YOU'LL LEARN:

  • The "Banned Words" list (Delve, Tapestry, Beacon) forces the AI to find more creative language
  • The "Few-Shot Prompting" technique uses your past emails and posts as templates
  • Why "Burstiness" (mixing short punchy sentences with longer complex ones) signals human writing

EPISODE RESOURCES:

  • Free LinkedIn Profile Optimization Audit: LinkedVantage.com/audit
  • Get the Book: The AI LinkedIn Advantage - https://www.amazon.com/dp/B0FJ3PF2QC

#AIWriting #ChatGPT #CustomInstructions #ContentStrategy #AlKushner #FAQFriday

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Strategy Archive (2024–2026)By Al Kushner