In this episode, Cole is joined by Brian Mark, and they discuss the importance of both starting and finishing in order to achieve success. Brian shares his own transformation story and how he overcame addiction and turned his life around. They explore why most people never start and the psychology behind it. They also delve into the challenges of finishing and why it's often more difficult than starting. Brian emphasizes the need to visualize the alternative and the pain of staying the same in order to find motivation. They provide practical advice on how to overcome these hurdles and achieve success in various areas of life.

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