Join Adam Ross, a former Division One and professional athlete turned registered dietitian and performance strategist, as he dives deep into conquering food cravings that derail your progress. In this episode, Adam covers the neurobiology of dopamine and reward systems, the role of hormones like leptin and ghrelin, and the psychological and emotional factors influencing food cravings. Packed with science-based strategies, he provides practical tips to manage and reduce cravings, highlighting the importance of habit loops and daily rituals. Ideal for ex-athletes and forever athletes committed to staying fit, this video is your ultimate guide to mastering your nutrition and smashing your goals. Don't miss out!00:00 Introduction: Tackling Food Cravings00:57 Understanding Neurobiology and Dopamine10:11 The Role of Hormones in Sugar Cravings18:59 Psychological and Emotional Factors21:23 Managing Stress and Anxiety21:44 The Vicious Cycle of Poor Sleep and Food Choices23:39 The Power of Habit Loops25:37 Associations vs. Cravings27:10 The Role of Gut Bacteria31:35 Social Triggers and Food Exposure34:54 Science-Based Approach to Managing Cravings38:41 Conclusion and Final Thoughts