Unapologetically Strong

Stop Sugar Cravings Without ‘Willpower’ (Do This Instead)


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If sugar cravings are wrecking your progress, this episode will change how you think about food, discipline, and “starting over.” We’re talking about real weight loss consistency—what to do when you’re walking through Walmart craving peanut butter M&M’s, when family brings desserts, when holidays hit, or when you feel like you “can’t say no.” You’ll hear how one small “indulgence” can make you feel awful once your body resets, why that’s not obsession—it’s awareness—and how to build a lifestyle where cravings lose their power. We break down healthy swaps that actually work (high-protein treats, macro-friendly desserts), plus the boundaries that protect your goals—like not bringing leftovers home, keeping trigger foods out of the house, and portion strategies that don’t lead to binge eating. We also tackle the big argument: “It’s too expensive to eat healthy.” You’ll learn how grocery budgeting, Whole Foods, cooking at home, and cutting takeout can save money while improving energy, confidence, and long-term health. This is for anyone trying to lose weight, stop emotional eating, and build discipline that lasts.

You’ll learn how to curb sugar cravings without relying on willpower, using simple boundaries and “swap” strategies that still feel satisfying. You’ll hear practical ways to avoid binge triggers like keeping junk food in the pantry, bringing leftovers home, and treating every holiday like a free-for-all. You’ll learn how to respond when people push food on you, how to stop being the “yes person,” and how to set boundaries without being rude. You’ll also learn a smarter perspective on the cost of healthy eating—how to compare protein snacks vs. takeout, shop sales, buy in bulk (Costco/Sam’s), and treat your health like a real investment instead of an afterthought.

00:00 Sugar feels different after you quit
01:00 Sugar cravings in Walmart + the “swap” strategy
02:44 Period cravings + portion control system
04:19 Finding high-protein desserts that work
05:10 The “healthy food is expensive” debate
07:34 The Oreo story + where money really goes
09:39 The “brown food” dinner wake-up call
11:02 Shopping sales + bulk protein tips
12:01 The most common excuses coaches hear
13:13 Boundaries, confidence, and being “the weird friend”
16:50 Why weight loss is 90% mindset
18:07 Keeping trigger foods out of the house
20:08 Holiday strategy: don’t bring leftovers home
20:56 My spouse loves me… but wants me healthy
24:15 Growing with your spouse (not staying stagnant)
27:25 Missing out on life because of weight
28:43 The swimsuit fear + saying yes to experiences

Hashtags:
#weightlossjourney #sugarcravings #fatlossmindset #healthyhabits #macros

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Unapologetically StrongBy Jamie Holloway