March 10th, 2025 - If you’re still making sales about your skills, experience, or deals—you’re doing it wrong. The real winners focus 100% on the prospect.

In this episode, Frazier breaks down how to shift from selling to serving with simple but powerful strategies: ask better questions, mirror emotions, listen with intent, and make every conversation consumer-centric. When prospects feel heard and valued, closing the deal becomes effortless.

Plus, don’t miss the NAMB Success Builder call, where we’ll dive deeper into the story selling framework that makes sales feel natural instead of forced.

Hit play and start standing out by making it all about them.

00:00 Introduction: The Over-Talker Dilemma
00:25 Today's Topic and NAMB Success Builder Call
00:49 The Core Principle: People Care About Themselves
01:29 Strategies to Close More Deals
02:26 The Power of Listening
03:10 Conclusion and Call to Action

Join me at TAG 2025!

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