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Stop Thinking Short Term: Building Sustainable Outbound Campaigns That Actually Deliver
Want $1billion in new pipeline? Don't miss out on this episode with Joel Graber CEO OF Modern Outbound.
In this episode, we’re diving deep into the art and science of outbound. Joel’s breaking down what most companies get wrong about sales, like underperforming SDR models, weak email deliverability, and the lack of systems that actually scale. But don’t worry—he’s got the playbook to fix it.
We’re also getting into how AI is shaking up prospecting, why discovery is everything before the pitch, and the one thing every sales team should focus on to win big. Plus, Joel shares some killer case studies that’ll have you rethinking how you approach leads and campaigns.
If you’re ready to up your sales game, create predictable growth, and crush your pipeline goals, you don’t want to miss this one. Let’s go!
Episode Highlights
"If you’re asking leading questions and buyers can feel like they’re being taken for a ride, you’ve already lost them." - Joel Graber
"Nobody cares about your product, your service, how long you’ve been in business. They only care about what’s in it for them." - John Rankins
"The psychology of outbound and sales hasn’t really changed, but the tactics have, and they've evolved." - Joel Graber
"You have to ask yourself at the end of every day: How many people now know about me? Even if they’re not buying yet." - Joel Graber
"The quick and the dead—that’s business today. You either adapt or get left behind." - John Rankins
(06:14) - Understanding the Psychology of Outbound
(12:01) - The Importance of Conversational Selling
(17:57) - The Role of Discovery in Sales
(23:59) - Conclusion and Personal Insights
(30:35) - Case Studies: Success Stories in Outbound
(36:47) - Investing in Outbound Strategies
(41:53) - The Role of Marketing in Lead Qualification
(48:29) - The Future of Outbound Sales
LinkedIn: https://www.linkedin.com/in/joel-graber-/
Facebook: https://www.facebook.com/joel.graber.5/
Website: https://www.modernoutbound.com/
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram:https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
YouTube:https://www.youtube.com/@JohnRankinsOfficial
View all episodes
By John RankinsWant $1billion in new pipeline? Don't miss out on this episode with Joel Graber CEO OF Modern Outbound.
In this episode, we’re diving deep into the art and science of outbound. Joel’s breaking down what most companies get wrong about sales, like underperforming SDR models, weak email deliverability, and the lack of systems that actually scale. But don’t worry—he’s got the playbook to fix it.
We’re also getting into how AI is shaking up prospecting, why discovery is everything before the pitch, and the one thing every sales team should focus on to win big. Plus, Joel shares some killer case studies that’ll have you rethinking how you approach leads and campaigns.
If you’re ready to up your sales game, create predictable growth, and crush your pipeline goals, you don’t want to miss this one. Let’s go!
Episode Highlights
"If you’re asking leading questions and buyers can feel like they’re being taken for a ride, you’ve already lost them." - Joel Graber
"Nobody cares about your product, your service, how long you’ve been in business. They only care about what’s in it for them." - John Rankins
"The psychology of outbound and sales hasn’t really changed, but the tactics have, and they've evolved." - Joel Graber
"You have to ask yourself at the end of every day: How many people now know about me? Even if they’re not buying yet." - Joel Graber
"The quick and the dead—that’s business today. You either adapt or get left behind." - John Rankins
(06:14) - Understanding the Psychology of Outbound
(12:01) - The Importance of Conversational Selling
(17:57) - The Role of Discovery in Sales
(23:59) - Conclusion and Personal Insights
(30:35) - Case Studies: Success Stories in Outbound
(36:47) - Investing in Outbound Strategies
(41:53) - The Role of Marketing in Lead Qualification
(48:29) - The Future of Outbound Sales
LinkedIn: https://www.linkedin.com/in/joel-graber-/
Facebook: https://www.facebook.com/joel.graber.5/
Website: https://www.modernoutbound.com/
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram:https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
YouTube:https://www.youtube.com/@JohnRankinsOfficial