Hourly billing sounds fair: one hour of work, one hour of pay. But in reality, it punishes expertise, caps your earning potential, and creates anxiety for clients who feel the clock running. In this episode, we break down the behavioral economics behind why charging by the hour discourages efficiency, incentivizes overwork, and makes clients hesitate. We also explore alternative pricing models that reward outcomes, value, and skill—not just time spent at a desk.

Connect

• ✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.
• ✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.
• ❇️ Connect with us on LinkedIn

Credits

• Host – Etinosa Agbonlahor
• Production – Juan Pablo
• Music – Serge Quadrado Music

Hosted on Acast. See acast.com/privacy for more information.