Episode Description: 

Success isn’t just about money—it’s about how you design your life. In this episode of Mission Driven You, I sit down with Neil Twa, a veteran entrepreneur and e-commerce expert, to talk about the fork-in-the-road moments that define every business owner’s journey. Neil shares how he went from bankruptcy to building multiple seven- and eight-figure businesses, all while prioritizing family, freedom, and long-term impact. 

We dive into: 

• The difference between being an entrepreneur and being a business owner 
• Why passive income is a myth—and what to focus on instead 
• How to break free from fear and actually take the leap into business ownership 
• Why prioritizing family and values leads to better financial success 
• How AI is already shaping the future of e-commerce and online business 

If you’re ready to stop trading time for money and start thinking about business as a tool for impact and freedom, this episode will challenge the way you see success. 

Show Notes: 

Guest Information: 

• Neil Twa – E-commerce entrepreneur, business strategist, and CEO of Voltage Digital Marketing 
• Website: Voltage Digital Marketing 
• Book: Almost Automated Income – Available on Amazon 

Key Topics Discussed: 

1. The Fork in the Road: How Failure Shapes Success 

• Why bankruptcy was one of the best things that ever happened to Neil 
• The myth of the "perfect moment"—why waiting for certainty is a trap 
• How taking calculated risks separates business owners from "aspiring entrepreneurs"

2. The Mindset Shift from Employee to Business Owner 

• Why being an entrepreneur isn’t the same as running a business 
• The Kiyosaki Quadrant framework—where do you fall in the spectrum of ownership? 
• How to shift from chasing opportunities to actually building something sustainable

3. The Illusion of Passive Income 

• The reality behind "passive" income—why true wealth always requires effort 
• The Almost Automated Income approach—how to reduce workload while maximizing control 
• Why so many people fall for get-rich-quick schemes and how to spot them 

4. Designing a Business That Aligns with Your Values 

• How Neil built his business around family and homeschooling instead of making family fit around work 
• The biggest mistakes people make when trying to balance entrepreneurship and personal life 
• The one shift that made Neil’s business—and life—more fulfilling and sustainable 

5. The Future of E-Commerce & AI 

• How AI-driven data is changing the game for e-commerce entrepreneurs 
• Why the first single-person billion-dollar business is closer than we think 
• What you need to know about AI’s impact on product research, marketing, and business automation 

Reflection Questions for Listeners: 

• Are you building a business that serves your life—or a business that controls your life? 
• What’s one "fork-in-the-road" moment that changed your trajectory? 
• Are you waiting for the perfect moment to take action, or are you taking control of your future? 

Resources Mentioned: 

• Neil’s Book: Almost Automated Income – [https://www.amazon.com/Almost-Automated-Income-FBA-Lifestyle-Driven-commerce-ebook/dp/B0CRD45Y2X] 
• Kiyosaki’s Cashflow Quadrant (explaining the shift from employee to business owner) 
• Jim Collins’ Good to Great (on building a long-term sustainable business) 
• Will’s Substack Newsletter → [https://the-single-thread.beehiiv.com/subscribe] 

Join the Conversation: 

• Follow Neil on LinkedIn & Twitter for more insights on e-commerce and business strategy 
• Subscribe to Mission Driven You on Apple Podcasts & Spotify 
• Join Will’s Substack for deep dives into sustainable entrepreneurship and slow change 

💡 Final Takeaway: 

"True success isn’t just about money—it’s about building a life that aligns with your values and priorities. Design your business with the end in mind."