Dark mode isn't coming. It's already here. And if you're treating it as an afterthought, your logo is disappearing, your brand colors are shifting, and your carefully designed email looks like it was built by someone else entirely.

Annett Forcier, founder of EmailBoutique and email design systems consultant, joins us to break down why dark mode is a design problem before it's ever a code problem, and how she delivers the bad news to clients before a single template gets built.

Try RGE Studio free for 15 days. Build better emails with your whole team. No credit card required. https://reallygoodemails.com/studio

EmailBoutique https://www.emailboutique.io/

Annett on LinkedIn: https://www.linkedin.com/in/annettforcier/

Beefree: Dark Mode Email Design: https://beefree.io/blog/dark-mode-email-design

Litmus: The Ultimate Guide to Dark Mode for Email: https://www.litmus.com/blog/the-ultimate-guide-to-dark-mode-for-email-marketers

Fixing Gmail's Dark Mode Issues with CSS Blend Modes: https://hteumeuleu.medium.com/fixing-gmails-dark-mode-issues-with-css-blend-modes-1b26174fcfd9

00:00 Annett Forcier

00:34 What is Dark Mode?

03:10 Accessibility And Variants

04:05 Design First Not Code

04:46 Style Guide To Set Expectations

08:57 Why Not All Images

11:19 Getting Started Resources

12:14 Logo Solutions And Hacks

18:46 Icons And Illustration Prep

22:00 CSS Tricks For Text

24:51 Choosing Dark Mode Colors

27:38 Testing And Client Expectations

28:53 Pixel Perfect Myth

29:40 Educating Stakeholders

30:42 Email Style Guides

32:23 Client Reality Check

33:17 Email Review Setup

33:29 Nothing

37:25 DoorDash

41:26 Inverse Newsletter

42:34 Claude

48:06 Outro