Sales teams miss deals because they treat every call like a gamble. Jonny Holsten says the fix is simple: rethink the sales call as a clean, repeatable system that works every time. Alyssa Nolte sits down with Jonny to break down why most close rates stall and what to do about it.

If you want sales that feel predictable, not chaotic, this conversation will hit hard.

Why listen: Jonny shows how structure can beat luck, how to escape “bluebird thinking,” and how to turn every call into a clear path forward.

Key takeaways:

• Most reps run calls with no plan, which leads to luck instead of results
• A simple process can boost close rates and cut wasted time
• Scoring each call helps you see real progress and know when a deal is done

People and resources mentioned:

• Scott Galloway
• StoryBrand
• Bridge Selling
• The Missing Sales Metric by Jonny Holsten